National Invest In Veterans Week® is Growing
A Legacy of Innovation, Leadership, and Global Impact
National Invest In Veterans Week® (NIVW®), held annually from March 1st to 7th, is far more than a commemorative event—it is a movement dedicated to empowering veteran entrepreneurs and championing their vital contributions to economic growth and innovation. Since its inception in 2019, NIVW® has become a beacon of advocacy and opportunity for veterans transitioning to civilian life. This mission continues to expand under dynamic leadership and visionary initiatives, with its inclusion in New York Life Investments' "2025 Client Outreach Opportunities" calendar serving as a defining moment for its growth.
This feature represents the culmination of years of dedication, innovation, and strategic partnerships, underscoring the organization’s relevance and importance in fostering meaningful change.
The Foundational Vision: Jeff Shuford’s Framework for Success
National Invest In Veterans Week® owes its origins to the vision and leadership of Jeff Shuford, an Iraq War veteran whose dedication to veteran advocacy redefined how the entrepreneurial community supports those who served. Drawing inspiration from his family’s rich legacy of impact—his grandfather, Jim Freeman, was a founding member of the legendary doo-wop group The Five Satins—Jeff sought to create an organization that moved beyond recognition and into action.
Under Jeff’s leadership, NIVW® rapidly gained national and international prominence. Key milestones included:
Congressional Recognition: The organization’s inclusion in the Congressional Record affirmed its importance as a national initiative.
Global Expansion: NIVW® extended its reach to 21 international communities, creating a global platform for veteran entrepreneurs.
Endorsements from Prominent Institutions: Partnering with the U.S. Army Soldier for Life Program and leading nonprofits, NIVW® became synonymous with advocacy and action.
“Jeff Shuford didn’t just establish an organization—he created a movement that continues to shape lives,” reflects LTC Rickey L. Pope, President of National Invest In Veterans Week®. “His vision laid the foundation for the transformational work we do today.”
With Jeff Shuford’s retirement in late 2024, the leadership baton was passed to Angel Shuford, who now drives the organization’s mission with renewed energy and innovation.
A Seamless Transition: Angel Shuford Takes the Helm
Following Jeff Shuford’s retirement, Angel Shuford assumed the roles of Vice President and Chief Financial Officer of National Invest In Veterans Week®. A decorated U.S. Army Sergeant and seasoned entrepreneur, Angel brought a wealth of experience and fresh perspectives to her leadership role.
Angel’s tenure has been marked by a focus on innovation, scalability, and inclusivity. Her initiatives have expanded the organization’s impact while maintaining its commitment to honoring veterans’ service and sacrifice.
“Angel Shuford embodies the values and vision of National Invest In Veterans Week®,” says LTC Rickey L. Pope. “Her ability to inspire action and drive meaningful change is unparalleled.”
Key achievements under Angel’s leadership include:
The Launch of "The Pledge to Invest in Veteran Businesses": A groundbreaking initiative mobilizing corporations, communities, and governments to commit resources to veteran entrepreneurs.
The Expansion of Digital Infrastructure: Developing state-specific domains like FloridaVeterans.com to provide localized resources for veterans.
Leveraging Technology: Implementing AI-driven platforms to connect veterans with funding, mentorship, and market opportunities.
“Leadership is about building on a legacy while charting a path forward,” Angel states. “At National Invest In Veterans Week®, we are committed to creating opportunities that empower veterans to lead, innovate, and thrive.”
A Milestone Moment: New York Life Investments Feature
The inclusion of National Invest In Veterans Week® in New York Life Investments' "2025 Client Outreach Opportunities" calendar is a pivotal achievement. This prestigious publication is recognized for spotlighting impactful initiatives that align with themes of empowerment, collaboration, and economic growth.
For NIVW®, the feature represents a validation of its mission and a platform to engage with new audiences and stakeholders. Positioned prominently in the March observances, the calendar highlights how businesses, investors, and communities can support veteran-owned enterprises through strategic actions.
“This feature is a testament to the transformative power of our work,” Angel shares. “It amplifies our mission and underscores the importance of investing in veterans—not just as individuals, but as drivers of innovation and growth.”
The timing of this recognition, just days after Jeff Shuford’s retirement, underscores the enduring strength of the organization’s foundation and its limitless potential under Angel’s leadership.
Why the New York Life Investments Feature Matters
The recognition by New York Life Investments extends beyond visibility—it positions National Invest In Veterans Week® as a leader in veteran advocacy and economic empowerment. The feature invites corporations, organizations, and individuals to align with the organization’s mission by providing actionable pathways for engagement.
Specifically, the calendar highlights:
The Economic Value of Veteran-Owned Businesses: Showcasing how veterans contribute to innovation and local economies.
Opportunities for Collaboration: Encouraging partnerships that expand resources for veteran entrepreneurs.
The Importance of Community Engagement: Highlighting the role of mentorship, funding, and advocacy in driving systemic change.
“This feature is more than recognition—it’s a call to action,” Angel explains. “It challenges all of us to think about how we can contribute to creating opportunities for those who served.”
The Economic and Social Impact of National Invest In Veterans Week®
Through its initiatives, National Invest In Veterans Week® has demonstrated the profound impact of investing in veteran entrepreneurs. Veterans bring a unique combination of skills, leadership, and resilience to the business world, making them valuable contributors to innovation and economic growth.
“The entrepreneurial spirit of veterans is unparalleled,” Angel emphasizes. “When we invest in their success, we’re investing in the future of our communities.”
Future Goals and Strategic Initiatives
Looking ahead, National Invest In Veterans Week® is poised to achieve even greater milestones under Angel Shuford’s leadership. The organization’s strategic goals focus on expanding its reach, enhancing its resources, and deepening its impact.
1. Expanding Global Networks
National Invest In Veterans Week® aims to foster international partnerships that amplify its mission. By connecting veteran entrepreneurs across borders, the organization seeks to drive global innovation and collaboration.
2. Enhancing Digital Accessibility
Through state-specific domains and advanced technology, the organization is creating tailored resources for veterans. These platforms offer funding opportunities, mentorship programs, and advocacy tools that empower veterans to succeed in their regions.
3. Building Corporate Alliances
By partnering with corporations that share its values, National Invest In Veterans Week® is increasing access to capital and mentorship for veteran-owned businesses.
“Our vision is to create a global ecosystem of support for veteran entrepreneurs,” Angel states. “Together, we can build systems that ensure no veteran is left behind.”
The Role of Leadership in Shaping the Future
Leadership plays a crucial role in the continued success of National Invest In Veterans Week®. From Jeff Shuford’s visionary framework to Angel Shuford’s transformative strategies, the organization has consistently demonstrated the power of collaboration and innovation.
“Leadership is about empowering others to succeed,” Angel reflects. “At National Invest In Veterans Week®, our mission is to create opportunities that honor veterans’ service and unlock their potential.”
A Call to Action
As National Invest In Veterans Week® continues to grow, the need for engagement and support becomes even more critical. The feature in New York Life Investments' calendar serves as a powerful reminder of the importance of investing in veterans—not just as individuals, but as leaders, innovators, and change-makers.
“Every action counts,” Angel urges. “Whether it’s mentoring a veteran entrepreneur, supporting their business, or spreading the word about our mission, you have the power to make a difference.”
Conclusion: Building a Lasting Legacy
National Invest In Veterans Week® stands as a beacon of empowerment, innovation, and collaboration. From its origins under Jeff Shuford’s leadership to its current growth under Angel Shuford’s stewardship, the organization continues to redefine how communities support and celebrate veterans.
The New York Life Investments feature is both a milestone and a call to action, highlighting the importance of partnership and the potential of veteran entrepreneurs. As the organization looks to the future, its mission remains steadfast: to honor, invest in, and empower those who served.
“When veterans succeed, we all succeed,” Angel concludes. “National Invest In Veterans Week® is more than an observance—it’s a movement that’s changing lives and shaping the future.”
For more information about National Invest In Veterans Week®, visit the official website.